When a junk car removal company advertises on the internet, its audience becomes each and every person that searches the web. So, if a company is based out of New York, it can have audience members all the way in California, for example. Most junk car towing companies only pick up vehicles locally. If a company is based out of Queens, for example, the company will probably pick up in all five boroughs and maybe parts of Long Island and Westchester. Picking up a vehicle in California, is out of the question, however.
But is it really out of the question? If a junk car towing company owner plays his cards right, he could expand his company by becoming affiliated with companies nationwide. Perhaps he could branch out to California towing companies to have them pick up cars for him out there. One problem arises when thinking of this, though. The prices of metal vary from state to state. That is, the prices of metal in New York are not identical to the prices of metal in California. This means that the New York company would not be authorized to give price quotes to customers from California, unless of course the company can provide price quotes that are in accordance with the junk car prices in California. An easier option is to sell the lead to the California company.
A lead is an initiative in an action. In the junk car towing business, a lead is the initiation of the process of picking up a car. A company receives a call for a potential car pickup and asks the car seller for some basic information such as the year, make, and model of the vehicle as well as the mechanical problems and body condition. Contact information is also asked for. This information is then sent over to a company that can pick up the vehicle. The company that receives the lead contacts the car seller to provide a quote and if the customer likes the quote, the company schedules a pickup. Usually each lead sells for about $5. When the company picks up the vehicle, whether it is for $200 r $800, the company that provided the lead makes no profit beyond the $5 charge for the lead. Leads can be sold to one or more companies.
Usually leads are sold as real-time and exclusive, meaning they are sent over immediately as they are received and that only one company receives them.