There are a slew of reasons why some people can sell junk cars at better rates than others, and most of them involve one of the business world’s most important concepts – marketing. With sound marketing strategies comes the posting of effective ads. Since junk cars have a broad market, posting ads for them shouldn’t be too hard.
Junk car ads online and those on the classifieds section of reputable newspapers have a high probability of attracting potential buyers, since these publications have lots of readers. What successful sellers do is attract attention with a catchy headline, which contains only a few words.
The objective is to rise above the clutter of ads, including those that contain job postings. Keep in mind the things that attract those who are willing to spend cash for junk cars.
Safe sellers go for headlines that broadcast the strong points of sold items, such as “Low Rates for a Ford” or “Cheap Junk Cars for Sale.” Such ads are effective, since the junk car market love things that are straight to the point.
A more effective approach, however, entails the use of action words or solving problems faced by common buyers. It commands more attention, without sacrificing the simplicity of safe ads, which the buying public likes. For example, ads that bear headlines like “Need a Cheap Ride?” or “Enjoy Cheap, Cheap Rates for Our Cars” are likely to attract more potential buyers than those used by safe sellers.
After the headline, the rest of the ad aims to inform the consumer about the rates, terms and other important details. Many make the mistake of turning the ad into an overblown sales pitch, which turns off potential buyers, particularly online. The whole thing also appears contrived if too many “salesy” phrases are included.
Remember to keep the sentences simple and short. Avoid complex words and phrases, so as to not confuse the consumer. Don’t forget to add tasteful pictures of the junk car, to give prospective buyers an idea of what they will take home if they respond to the ad.
With everything in place – a catchy headline and a simple yet informative body – the cash for junk cars would probably come in torrents.