Monthly Archives: May 2013

Junk Car Towing and Leads

When a junk car removal company advertises on the internet, its audience becomes each and every person that searches the web. So, if a company is based out of New York, it can have audience members all the way in California, for example. Most junk car towing companies only pick up vehicles locally. If a company is based out of Queens, for example, the company will probably pick up in all five boroughs and maybe parts of Long Island and Westchester. Picking up a vehicle in California, is out of the question, however.

But is it really out of the question? If a junk car towing company owner plays his cards right, he could expand his company by becoming affiliated with companies nationwide. Perhaps he could branch out to California towing companies to have them pick up cars for him out there. One problem arises when thinking of this, though. The prices of metal vary from state to state. That is, the prices of metal in New York are not identical to the prices of metal in California. This means that the New York company would not be authorized to give price quotes to customers from California, unless of course the company can provide price quotes that are in accordance with the junk car prices in California. An easier option is to sell the lead to the California company.

A lead is an initiative in an action. In the junk car towing business, a lead is the initiation of the process of picking up a car. A company receives a call for a potential car pickup and asks the car seller for some basic information such as the year, make, and model of the vehicle as well as the mechanical problems and body condition. Contact information is also asked for. This information is then sent over to a company that can pick up the vehicle. The company that receives the lead contacts the car seller to provide a quote and if the customer likes the quote, the company schedules a pickup. Usually each lead sells for about $5. When the company picks up the vehicle, whether it is for $200 r $800, the company that provided the lead makes no profit beyond the $5 charge for the lead. Leads can be sold to one or more companies.

Usually leads are sold as real-time and exclusive, meaning they are sent over immediately as they are received and that only one company receives them.

Different Phone Numbers, Same Company?

When a person decides to junk a car, the first thing he does is search the internet for either contact numbers or a quote request form to fill out. Many junk car removal services will provide an online form that you can fill out in order to get a price quote. These online forms are usually brief, asking for just the year, make, and model of the vehicle and for contact information. A lot of the times, the person filling out the form is under the impression that he will receive an instant quote once he submits the form. What actually happens, though, is that the company receives the form and then (based on the contact information that was provided) will send the quote via either phone or email. Rather than waiting around for the phone call or email, customers will sometimes call the company up right away to retrieve the quote.

It is important to note that people who are looking to junk a car do not contact just one company. Naturally, people are going to want the maximum price quote for their vehicle(s), so, they contact as many companies as possible until they find a satisfying price quote. Companies know that customers are going to do this. Therefore, what these companies do is design various different websites with different numbers so as to make it look like each website represents different companies, when in reality the websites all represent one single company. What happens here, then, is that the customers will write down various different numbers, thinking that they are contacting various different companies. When they call the supposed “different companies” they become confused when the same operator answers the phone. Sometimes the operator will say “you are calling back the same company.”

If, however, it is not the same operator on the line, the customer may provide all his information again (the year, make, and model of his vehicle, the mechanical problems and body condition, and his contact information). Sometimes, the operators themselves have no idea that another operator in the office spoke to the same customer. So, sometimes double quotes are given, which are usually identical. If you are looking to junk a car, in order to avoid confusion, when you call up a company to receive a quote, ask the operator what the name of the company is. In this way, you can be sure that you are not calling the same company multiple times when you can be spending your time more efficiently contacting other companies.