The Internet is the world’s most comprehensive market place. Pretty much everything is either sold or auctioned off the web, much to the delight of online shoppers. The problem is not with the number of choices. Rather, a junk car buyer will have to contend with the sheer number of other buyers, especially those who present juicy offers. Consumers will have to apply proper self-marketing and in some cases, diversionary tactics – when dealing with the competition.
Online Forums for Junk Cars
Buy and sell forums come as one of the primary destinations of junk car buyers, given the massive amount of sellers on such platforms. To get one over the other buyers, some people use the personal approach, as they send a private message to the seller. Some prefer quantity and send multiple bids spanning several sellers, which sometimes doesn’t merit success. A personal touch merits trust, and trust leads to a pile of money for junk cars.
So, what should the personal message contain? There are several approaches for this. A buyer can draw the friendship card and establish a conversation, perhaps even tell the story on why purchasing a junk car is of prime importance. Some take the professional route and establish themselves as prompt payers. Others present discounted offers for their line of business, if they are awarded the purchase. It all depends on the seller’s personality, evidenced by his or her profile and other posts on the forum.
The aforementioned strategies apply to any selling platform online that entails human communication.
Online Junk Car Auctions
Online auctions feature flocks of bidders, especially for much coveted makes and models. Outthinking them isn’t easy, since not a lot of human psychology is involved. The safest strategy is to bring a lot of money for junk cars and spread bids on several items. However, safety doesn’t always yield success. What a seller should do is check out the range of cars to be auctioned. Apportion much cash on the favored models and allocate a little to the others. This way, a buyer can keep track of his or her finances as well as increase the chance to take home a vehicle.
Others download programs that automatically place the highest bid at the very last second of an auction. This strategy, although ensuring a sure win, is very risky. Once the auction site finds users utilizing illegal programs, their accounts are banned, with their IPs recorded, so they can’t register an account ever.
There are a slew of reasons why some people can sell junk cars at better rates than others, and most of them involve one of the business world’s most important concepts – marketing. With sound marketing strategies comes the posting of effective ads. Since junk cars have a broad market, posting ads for them shouldn’t be too hard.
Junk car ads online and those on the classifieds section of reputable newspapers have a high probability of attracting potential buyers, since these publications have lots of readers. What successful sellers do is attract attention with a catchy headline, which contains only a few words.
The objective is to rise above the clutter of ads, including those that contain job postings. Keep in mind the things that attract those who are willing to spend cash for junk cars.
Safe sellers go for headlines that broadcast the strong points of sold items, such as “Low Rates for a Ford” or “Cheap Junk Cars for Sale.” Such ads are effective, since the junk car market love things that are straight to the point.
A more effective approach, however, entails the use of action words or solving problems faced by common buyers. It commands more attention, without sacrificing the simplicity of safe ads, which the buying public likes. For example, ads that bear headlines like “Need a Cheap Ride?” or “Enjoy Cheap, Cheap Rates for Our Cars” are likely to attract more potential buyers than those used by safe sellers.
After the headline, the rest of the ad aims to inform the consumer about the rates, terms and other important details. Many make the mistake of turning the ad into an overblown sales pitch, which turns off potential buyers, particularly online. The whole thing also appears contrived if too many “salesy” phrases are included.
Remember to keep the sentences simple and short. Avoid complex words and phrases, so as to not confuse the consumer. Don’t forget to add tasteful pictures of the junk car, to give prospective buyers an idea of what they will take home if they respond to the ad.
With everything in place – a catchy headline and a simple yet informative body – the cash for junk cars would probably come in torrents.